If we watch closely how the Hispanic Market has evolved in the last ten years we can clearly see how it has increased in size, how its households have become larger, how it has become a trend-setting segment in the U.S., and how it has become a speedy wealth creation and high consumerist cluster of markets. The Hispanic market has become the nations largest minority, reaching 41 million and representing about 14 % of the population in the U.S.

Hispanic brand management, brand awareness and its presence in the U.S. call for a set of new rules, different from conventional or common market practices. The American-Hispanic market is the coming together of various generations and inhabitants from more than 20 countries of origin. This union has created a complex culture, which in turn requires experience and research to understand. It’s not enough to translate and set in motion general marketing strategies. It’s not enough to be able to distinguish between specialized market interests and ethnic marketing techniques. Successful Hispanic promotional campaigns take into consideration what is important to Hispanics, what pertains to each of its subcultures, what is relevant to its age groups, and of course, what is in motion as trend making statements.

At MSR we understand American-Hispanic consumers by satisfying their needs within our growing and diverse economy. Each of MSR’s representatives focuses, and has become a specialist in the development and deployment of marketing strategies throughout local stores where Hispanic consumers shop. If your brand needs to ENTER or to FORTIFY its presence in American-Hispanic markets, MSR is your immediate solution.

.